Contemporary ways of life dwell on the image. It is everywhere, our lives are overwhelmed by it. In the current moment, cinema is just another way of consuming images, and we are in its grasp. .giff festival of new cinema emerges as a response to this evolving sentiment. It is a provocation: A new cinema is emerging; one that incites its practitioners and audiences, instigating radical ways of seeing and being in the world.
From its initiation in celluloid to the revolution of sound, advent of digital filmmaking and adventures in animation and virtual reality; cinema’s very form, material, and technology nurture innovation. Cinema allows opportunities to render the world anew.
The image moves, morphs, mutates. It is mapped onto and animated, rendered immense and immersive. In a milieu where senses of cinema multiply, what limits persist when cinema’s very form proliferates?
.giff Festival of new cinema harnesses cinema’s inclination to experiment, breaches boundaries, breaks new ground, and pursues prospects for and provocations of the form.
.giff along with Grounded, champions young artists, looking forward to the evolution of creation.